MAC’s iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues, now in 40 shades – from iconic to new. Glide on for maxed-out colour with 12hr wear. PRODUCT BENEFITS: Conditions and nourishes lips. Immediate and 8-hour moisture. Comfortable formula. Lips look visibly fuller, 12 hours. Longwearing and colour-true, 12 hours. Non-feathering and non-bleeding, 12 hours. Non-flaking and non-caking, 12 hours. APPLICATION: Apply Lipstick directly to lips. Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish. Pro tip: Dab Lipstick on cheeks for a monochromatic pop of colour. REMOVAL: Dispense one to two pumps of Hyper Real™ Fresh Canvas Cleansing Oil into the palm of your hand and gently massage onto lips. Emulsify with warm water, rinse thoroughly and pat dry.