Experience the invigorating power of Aveda Invati Advanced Exfoliating Shampoo Light 200ml, a lightweight shampoo designed to revitalize fine, thinning hair and normal to oily scalps. This unique formula, composed of 95% natural ingredients derived from plants, non-petroleum minerals or water, gently exfoliates and purifies the scalp, creating an optimal environment for thicker, fuller hair. The light formula removes build-up that can clog pores, thanks to the presence of wintergreen-derived salicylic acid. Infused with a blend of Ayurvedic herbs, including ginseng and certified organic turmeric, this shampoo invigorates the scalp when massaged in. The micellar cleansing system provides added purification, leaving your hair feeling clean, weightless, and airy. The Invati Advanced system is designed to reduce hair loss by up to 53% when used as a part of the 3-step system. The Exfoliating Shampoo is sulfate cleanser-free, color safe, and creates a high lather during use. For optimal results, pair with the Aveda Invati Advanced Thickening Conditioner. The bottle is dark purple, matching the overall Aveda aesthetic. The light/légèr formula is specifically designed to provide a revitalizing and refreshing experience. It is free from many harsh chemicals and ingredients such as sulfate cleansers, silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance, and gluten. This shampoo is designed to not only cleanse, but also address the root causes of thinning hair, promoting a healthier and more vibrant look. By incorporating this product into your daily routine, you can start experiencing the benefits of thicker, fuller hair in as little as 12 weeks. To use, massage into wet hair and scalp, then rinse thoroughly.